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  • Writer's picturelondonbeautifullife
    • Jul 3, 2021
    • 6 min read

London Is Open - Clean Kitchen

Welcome back to @londonbeautifullife's London Is Open Series. Today's blog is very exciting as this blog contains my favourite new restaurant - Clean Kitchen (@cleankitchenuk).

Verity Bowditch (@veritybowditch) and Michael Pearce (@michaelpearce__)


Already established in the takeaway world at Boxpark Wembley, Boxpark Shoreditch and on Deliveroo. The brand spanking new and first sit-down restaurant from Clean Kitchen will be opening on the 7th of July 2021 located in Buck Street Market, Camden, London, UK.


Since the beginning of lockdown, I have become a bit of a foodie (not a professional foodie) but just someone that kept ordering A LOT from fast food restaurants, because why not! We weren't allowed to go out, there was no-one to impress nor were we allowed do anything freely, that fast food became a bit of a comfort lifestyle. However I did not realise the rubbish I was consuming and the weight I was piling on.

Clean Kitchen (@cleankitchenuk)


Late last year of 2020 a good friend of mine knew I wanted to loose weight but also knew I loved my burgers so she introduced me to a clean alternative, in the name of Clean Kitchen. When I say I have not looked back. I mean I HAVE NOT LOOKED BACK! Clean Kitchen has become my new obsession, which doesn't just taste AMAZING but is also conscious to the environment and is actually clean for you. Clean Kitchen is a plant-based, vegan friendly alternative to all your favourite guilty pleasures.


Entrepreneur's Michael Pearce and Verity Bowditch have cooked up an incredible menu and business that keeps going from strength to strength.

Michael Pearce (@michaelpearce__) and Verity Bowditch (@veritybowditch)


Clean Kitchen has just celebrated their First Birthday and has already amassed a popular fan base within London. So where did it all begin!?


From Clean Kitchen's website (https://cleankitchen.club/about-us/)

The Clean Journey Begins...

During the first lockdown in 2020, I [Michael Pearce, @michaelpearce__] was at a crossroads in my life. I had spent 4 years as a Youtuber and my previous business was being severely affected by Covid-19. I had also been living an unhealthy lifestyle in London, so I went home to Brighton for lockdown to make some lifestyle changes.

Michael Pearce (@michaelpearce__)


I [Michael Pearce, @michaelpearce__] then embarked on a fitness regime and a predominantly plant-based diet. Feeling the benefits myself, I realised I needed to raise awareness for the plant-based industry. The idea for Clean was born from my mother’s vegan bacon sandwich and I decided I needed to create a brand that would provide delicious, accessible plant-based food and bring it to the mainstream.


JUNE 2020 - AUNTY'S KITCHEN BRIGHTON

We rented a small kitchen in Brighton, came up with a menu and launched it on Deliveroo, quickly seeing an impressive demand and realising this could be a real business.

Clean Kitchen (@cleankitchenuk)


AUGUST 2020 - A SHACK ON THE BEACH

We took on a little site in Brighton and this was where Clean Kitchen started to make its name.

Clean Kitchen (@cleankitchenuk)


AUGUST 2020 - MOVING TO LONDON

It was time to move back to London and, of course, I took Clean kitchen with me. I needed a business partner who shared the same values as Clean.

Michael Pearce (@michaelpearce__) and Clean Kitchen (@cleankitchenuk)


AUGUST 2020 - VERITY JOINS CLEAN

Verity joined the business as partner. Her passion for sustainability and compassion for animals are a constant inspiration and drive the brand ethics and values.

Michael Pearce (@michaelpearce__) and Verity Bowditch (@veritybowditch)


Verity Bowditch (@veritybowditch)


Verity Bowditch (@veritybowditch) and Michael Pearce (@michaelpearce__)


SEPTEMBER 2020 - CHELSEA & BATTERSEA LAUNCH

We decided to launch our first London dark kitchen in Chelsea, which has been growing every week since. We then took a second dark kitchen in Battersea to expand our Deliveroo radius.

Clean Kitchen (@cleankitchenuk)


NOVEMBER 2020 - OPENING BOXPARK

Clean Kitchen launched in Boxpark Wembley for one day before we were plunged into the second lockdown.

Clean Kitchen (@cleankitchenuk)


JANUARY 2021 - SUSTAINABILITY PARTNERSHIPS

We launched our pink beetroot burger bun and Greener Box, which has become a Clean best seller. For every meal sold, a tree is planted in Ghana. Each day brings us closer to our goal of growing a Clean forest!

Michael Pearce (@michaelpearce__)


FEBRUARY 2021 - CIWF

With Verity’s leadership, we launched our partnership with Compassion in World Farming, kicking things off with the Compassion Burger. All profits have been donated to bring an end to the cruel practices of factory farming.

Verity Bowditch (@veritybowditch) and Clean Kitchen (@cleankitchenuk)


COMING SOON 2021 - GREENER POINTS

The next step in our journey is to educate and reward our customers for their positive impact on the environment. You can soon earn loyalty points for the emissions you've saved by eating our plant-based alternatives to animal products.

Clean Kitchen (@cleankitchenuk)


COMING SOON 2021 - ALLOTMENT

With the aim of becoming waste-free, we are opening up the Clean Allotment, where we will use our composted waste to grow fresh ingredients to use in our meals and donate to homeless shelters.

Clean Kitchen (@cleankitchenuk)


COMING SOON 2021 - CLEAN ARTS FUND

We can't wait to start providing support to those in the arts pursuing their dreams through discounted meals and sponsored training of talented underprivileged youths.

Verity Bowditch (@veritybowditch) and Clean Kitchen (@cleankitchenuk)


Clean Kitchen's intentions are to revolutionise and expand the UK’s plant-based scene. With the goal to deliver gourmet burgers and a healthier alternative to fast food, that not only tastes delicious but is 100% plant-based. Clean Kitchen is fully committed to ensuring that all ingredients and packaging are environmentally friendly, sustainable, and of the best standard possible.


My go to at Clean Kitchen is the Plant Girl Summer Box which has a selection of clean goodness and a beautiful presentation when it arrives. Also the Clean Truffle Burger is literally the best thing I have EVER tasted.

Clean Kitchen (@cleankitchenuk)


All dishes may contain traces of the following allergens: Gluten, Crustaceans, Eggs, Fish, Peanuts, Soybeans, Milk, Nuts (e.g. almonds, hazelnuts, walnuts, cashews, pecan nuts, Brazil nuts, pistachio nuts, macadamia nuts), Celery, Mustard, Sesame, Sulphur dioxide/sulphites, Lupin, Molluscs. For any questions regarding the allergen contents of specific dishes please contact the restaurant directly.


THE PRESENT - JULY 7TH 2021 - CLEAN KITCHEN SIT-DOWN RESTAURANT

On Wednesday 7th July 2021 Clean Kitchen will open their doors for the very first time as a sit-down restaurant in Buck Street Market, Camden, London, UK.


Buck Street Market maintains its commitment to sustainable practices and processes, including an emphasis on recycling and the zero-single-use plastic policy on-site.

Verity Bowditch (@veritybowditch)


From the Company News HQ (www.companynewshq.com) Verity Bowditch commented - “We were very selective when choosing where to launch our debut restaurant, and with sustainability at the forefront of Clean Kitchen, Buck Street Market provides the perfect location within which to grow our brand".

Verity Bowditch (@veritybowditch) and Michael Pearce (@michaelpearce__)


"The destination itself embraces sustainability like no other and aligns seamlessly with our goals to become an entirely carbon neutral company, as well as our initiative to implement the UK’s first re-usable delivery system to support our zero-waste packaging strategy".

Verity Bowditch (@veritybowditch)


"We can’t wait to open at Buck Street Market and deliver everything Clean Kitchen is about to a brand new, sustainably-minded audience."


Michael Pearce (@michaelpearce__)



Speaking to heat Magazine/heatworld (https://heatworld.com) on how Mikey and Verity ended up working together Verity commented "My mentality is to say yes to everything and you'll make it work if your heart's in it. For me, I went into lockdown, filming for Made in Chelsea had stopped and I was back home in Dorset - in the middle of nowhere - with my parents".


"I got a voice note from Mikey saying 'I've got this plant-based business. I don't know if you want to get involved in this restaurant or not?' and I was like, 'yeah, I'll do it.'"

Michael Pearce (@michaelpearce__) and Verity Bowditch (@veritybowditch)


Asked how they'd describe Clean Kitchen's ethos, Verity says they want to 'bring vegan to the mainstream.' She explained, "We don't want people to see it as a vegan restaurant. We want people to see it as a place people can go and enjoy really delicious, feel-good food. It's quick, easy and clean; it's better for you and better for the environment".



THE MENU

Make sure you check out Clean Kitchen's very first sit-down restaurant from the 7th of July 2021.


A one-way system, floor markers for social distancing, and hand sanitiser stations will remain in operation, and Clean Kitchen will, like all businesses, continues to adhere to government guidelines on social distancing and cleaning.


Clean Kitchen


London Beautiful Life Social Media



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