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DUMEBI celebrates the opening of its first Flagship Boutique in London at London Fashion Week AW22

High-End Exotic Couture womenswear clothing brand DUMEBI, opens first physical store

in the heart of Chelsea, London at London Fashion Week AW22 LONDON ( March 2022) - DUMEBI ( is delighted to announce the opening of its very first Boutique in the heart of Chelsea London at 60 Fulham Road. The 670 square feet boutique compromising of a Shop floor and an Atelier in the basement, opened on February 18th 2022 during LONDON FASHION WEEK AW 2022. This new store follows DUMEBI’s growing demand to expand to a physical store.

“We are absolutely delighted to open our first physical store In the heart of Chelsea on the iconic

Fulham Road. Chelsea is one of the most prominent and affluent areas in London and we are

both excited and humbled to launch our first boutique amongst iconic successful businesses that we admire. We look forward to offering clients the ability to touch, feel and try-on our handmade

creations,” said Barbara Biosah, Founder and Fashion Designer of DUMEBI.

The Boutique will embody DUMEBI’s love for handmade Ethical clothing, luxurious natural silks,

lace, leather and great attention to detail. The boutique will offer timeless couture pieces from their beautiful artistic collections ready to purchase. Clients will also be able to get their measurements taken on-site by a tailor for custom made Evening-wear and bespoke Bridal designs which will all be created in-house in the atelier situated on the lower ground floor of the Boutique.

“The boutique is an Instagrammers dream with its flower walls, personalised neon signs and wall

art, floating shelves stacked with beautifully crafted Italian leather handbags, and even a swing.”

Ellena Strestik - Editor & Chief of Chic Style Collective states after visiting the store for the first


The Grand Opening event also marked the official launch of DUMEBI’s First Handbag collection

DAYDREAM which was presented in a Fashion show along with matching Ready-to-wear

Womenswear collection DAYDREAM and available to purchase right away. All DUMEBI creations

are handmade in-house in London and their handbag collection DAYDREAM is hand crafted in

Venice, Italy by experienced artisans.

Recording Artist JUSTINA, performed her debut single ROAR at the Grand Opening event

wearing a vibrant DUMEBI red lace 2-piece embellished with silk & organza handmade flowers

and shibori from our Anaemia Collection inspired by Sickle Cell Anaemia.


DUMEBI, established in 2017, is a profiled British Fashion Council Designer brand (https:// creating a fusion of Designer Barbara’s African

heritage, her love for Renaissance art like Sir Peter Paul Rubens mixed with a British Modern

twist and Parisian Flair.

Exotic Couture for the Goddess in all women "I believe that there is a Goddess in all of us and

we were all created to shine. DUMEBI is created for fabulous, strong, independent & confident

woman from various backgrounds living their best life whilst looking their best!” Barbara Biosah.

Founder and Fashion Designer of DUMEBI.

For more information please contact

Isadora Belmonte

PR Manager

60 Fulham Road, Chelsea, London SW3 6HH

Photographed by

Philip Banks

Mark Edet


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